Number one fan of the China Canton Fair, Swedish buyer Mr. Cocozza attended 103 times

From the age of 27 to 79, 52 years, he participated in the 103 consecutive China Import and Export Fair (Canton Fair), what is the charm of the buyer from Sweden to Canton Fair so "love it"? Recently, Sweden Company Inter Agenturer AB founder Peppino G. Cozza told reporters.

Posted by Jian Ping Sun on Tuesday, 8th May 2018

Mr Cocozza read Marco Polo in his early years and was fascinated by the cultural and business opportunities of China, an ancient and mysterious country in the East. Later, He learned in Swedish newspapers that China was going to hold import and export trade fairs, and he was determined to come to China while he was young.

In 1966, taking a train from Hong Kong to Shenzhen and another train to Guangzhou, Cocozza lugged a heavy suitcase and spent the whole day at the Canton Fair. Mr Cocozza was only 27-year-old when he first time came to the 20th Canton Fair. There was no car on the street in Guangzhou then, only one five-star Dongfang Hotel. On the street, the pretty Guangzhou lady had short hair, but he had a hunch that there would be new business opportunities in near the future.

As the founder of an international trading company engaged in the import of gifts, toys, spectacles and tiles, Peppino G. Cocozzawanted to buy cheaply made in China back in Sweden, packaged as gifts and sold well all over the world. At that time the choice of Chinese goods was relatively simple and low-tech. He bought pencils in Tianjin, China, glassware in Liaoning, porcelain in Yangzhou and toys in Shandong for the first time. He also remember very clearly that the first Canton Fair he only brought thousands of dollars of goods, and Chinese goods in his business accounted for only 5%, but now, Chinese products in his list have more than 90%. Cocozza told Xinhua new reporters.

In 1978, when the clarion call for reform and opening to the outside world brought a springlike glow to the long-dormant land of China, the Canton Fair was the first to feel the spring breeze as a window on China’s foreign trade.

Cocozza was impressed by the Chinese people’s commitment to reform and opening up. Since the reform and opening up, China has been free to open companies to make money, boldly invest in R&D and technological innovation, which have made Chinese-made products increasingly competitive in the market. Then every year he attended the Canton Fair, he could feel new changes, startups were emerging, new technology products such as LED lights, TVs, refrigerators, air conditioners, etc. And other new technology products continue to appear, he has more choice of Chinese products.

In 2009, Cocozza was awarded the 13th Honorary Citizen of Guangzhou City, for which he was very proud: "I am proud to be an honorary citizen of Guangzhou, with its towering tower, its colourful appearance in four seasons, and the constant display of new changes, making Guangzhou more and more international."

Cocozza pointed: I’m the "number one fan" of the Canton Fair. He was honored at the 90th, 100th and 110th Canton Fairs as the representative of the "old Canton Fairs". "This is a great honor for me." He said that participating in the Canton Fairs was not just about making money, otherwise, he could not have insisted for more than half a century. One-third of his time in China is travelling. Canton Fairs is a window for me to know and know China. And really let my heart yearning is the Chinese culture, I love China, if not to China, I will have great regret in my life." Said Cocozza.

Editor: Jian Ping Sun
Resources: from Xinhua news

Belt and Road Portal

- is a development strategy proposed by China's paramount leader Xi Jinping that focuses on connectivity and cooperation between Eurasian countries.

China Import Export Fair

- or Canton Fair is a trade fair held in the spring and autumn seasons each year since the spring of 1957 in Canton, China.

Department for International Trade

- is a United Kingdom government department responsible for striking and extending trade agreements between the United Kingdom and non EU states.
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